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Executive MBA: Strategic Management & Technology

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Note for groups: If you are buying this product for multiple participants, you will be able to assign licenses after completing the order. Please select “Group” and the number of seats you require.

At a glance:

  • Final Degree: Executive Master of Business Administration (EMBA) | Strategic Management & Technology
  • Duration: 3 semesters + Master’s Thesis
  • Language: English
  • Programme Start: annually in October
Ready for every change.

Technical innovations and crisis situations always bring new challenges for managers. They need to react quickly to the latest developments and still not lose track of the goals they have set for themselves. The MBA Strategic Management & Technology puts you in a position to react to every change and unpredictable situation.

As an (established) executive, you will open up new perspectives and refine your leadership qualities and learn to develop holistic strategies taking into consideration the technical and business interrelationships. You will receive management know-how, and get an understanding of new technologies and how they impact your business but will also raise your personal leadership skills to a new level. Furthermore, you will have the opportunity to acquire additional qualifications such as preparing for an international certification as a project manager or working on real, legal issues of your business practice. Application-oriented examples and exclusive insights will enrich your MBA Journey.

The main focus of this Executive MBA programme is to expand your skills in strategy development and implementation. We provide you with a deep theoretical, but also practice-oriented understanding of the technological, budgetary and strategic competencies of your organisation. As an executive, you will be able to apply this knowledge to your strategic and operational decisions and effectively implement business initiatives using new and existing technologies.

Key learnings
  • Deep insights into the structures and processes in the automotive and supplier industry
  • Know-how for the goal-oriented management of your company or organisation
  • Decision-making competence in the field of management and new technologies
  • Strengthening your leadership personality
  • Exchange of practical knowledge & expansion of your automotive network with international participants and lecturers
  • Current insights from the automotive and supplier industry

Final Degree: Executive Master of Business Administration (EMBA) in Management & Technology | Strategic Management & Technology

ECTS credits: 92

Duration: 3 semesters + Master’s Thesis

Structure: Part-time, blocked in modules

Language: English

Admission Requirements: First academic degree; minimum 3 years of work experience; personal interview

Locations: TU Wien, surrounding area of Vienna

Academic Director: Univ. Prof. Wolfgang Güttel

Next Program Start: annually in October

Leadership & Organisational Behavior | 3×3 days

You will learn

  • to explain the basics of behaviour and the role of leadership in organisations.
  • differentiate between different leadership styles.
  • to analyse the behaviour of employees and teams in organisations as well as of organisations.
  • to develop starting points for change initiatives.
  • to set clear priorities in your decision-making processes in order to influence your employees.
  • to describe group processes and to design them.
  • to define the development dynamics of organisations on a structural, processual and cultural level and to influence transformation processes through the methods learned.
Management & Technology Essentials | 15 days

In the Base Camp around the topics of “Management & Technology”, you will deepen your knowledge in the areas of “Finance, Accounting & Economics”, “Managing Technologies” and “Strategy & Marketing”.

Your key learnings in the area of “Finance, Accounting & Economics”

You will learn

  •  to explain the basic aspects of internal and external corporate accounting, to apply them independently in the practical working environment and to use them for business decisions.
  • to solve practical financing and valuation problems by applying basic financial principles.
  • discuss macroeconomic relationships and current economic policy measures, apply central economic theories and concepts, and analyse the consequences of individual decisions in a market economy context

Your key learnings in “Managing Technologies”

You will learn

  • the fundamental aspects of data science and technology management
  • to select appropriate methods for data collection, apply suitable estimation procedures, and analyse the results of a routine sample survey.
  • describe basic concepts of probability and statistics and apply them to analyse simple data sets.
  • assess the impact of big data on businesses and how the analysis of (big and heterogeneous) data can be used in your working environment
  • understand the potential applications of new technologies from a management perspective
  • present new technologies and assess what influence they have on your work environment and how they can be used in the respective context.
  • present the basics of innovation processes on a company level, identify and apply important tools, models and methods of innovation management and develop innovation strategies.

Your key learnings in the area of “Marketing & Strategy”

You will learn

  • to discuss the core topics of marketing and consumer behaviour and to apply them in practice to specific situations
  • to create specific marketing analyses and strategic marketing plans
  • to explain the complexity of global business processes in a dynamic and competitive environment.
  • apply knowledge from various business disciplines, both individually and collectively to solve practical problems.
  • learn how to strategically manage internationally operating companies using performance indicators and financial ratios.
Master Class Strategic Management & Technology | 15 days

You will learn

  •  to understand the basic aspects of strategy development and apply strategic analysis tools.
  •  to develop strategic initiatives to implement strategies.
  •  to explain the fundamentals of competitive advantage and discuss the interrelationships of competencies (capabilities), markets and competitors.
  • to describe the relationships between strategy, budgeting, and strategic control.
  • to align strategy implementation measures with key performance indicators.
  • the two central options for corporate development: (1) via internal initiatives (ventures, intrapreneurship) and (2) via external initiatives (acquisitions).
  • to plan initiatives on a strategic and operational level – especially in the context of technology development or in the context of the management of technologies and subsequently set cornerstones for their implementation.
Insight: Negotiations | 6 days

You will learn the essentials of successful negotiation:

  • develop an effective and appropriate mindset to conflict situations
  • Structure the negotiation process
  • apply concepts of strategy and tactics effectively
  • handle difficult situations with confidence
  • build solid business relationships and create future opportunities
Elective: Negotiations | 6 days

Your Key Learnings

  • further information coming soon
Master’s thesis

In your Master’s thesis, you will work independently on a problem in a topic area of your own choice, using scientific methods. In most cases, this is a problem with practical relevance to your own working environment.

This MBA is the right choice if you

  • would like to open up new perspectives, expand your knowledge in strategic management and refine leadership qualities as a manager in one of the upper levels,
  • as a junior executive, want to learn holistic strategies that combine the technical and business interrelationships.

The MBA particularly addresses professionals with a technical background in the following areas:

  • (technology-oriented) companies/organisations from various industries
  • Non-profit organisations and public institutions
  • Start-ups & SMEs.

Next start: October 2024

The program is designed for professionals and allows you to balance your job, family and MBA. It allows you to work whilst developing new entrepreneurial skills, knowledge and competencies. The program runs for 18 months and classes are taught in a block format usually from Thursday-Saturday or Friday-Sunday, usually about every 4 weeks. In total, the program consists of 45 teaching days.

Didactics

All modules are divided into a preparation phase, the in-class time and a follow-up phase.

Individual preparation phase

The individual preparation phase for a module includes pre-readings, preparation of case studies, preparation of presentations, essays, etc.

In-class time

The MBA classes use a wide variety of teaching and learning methods. These range from interactive case studies, simulations and calculations to classical presentations, but also include discussions, group dynamic exercises and reflections. Modules take place in full-day blocks and usually last between 3-5 days.

Individual follow-up phase

The individual follow-up phase is intended to consolidate or apply what has been learned in class. Depending on the module, the follow-up phase may include writing assignments, case studies, reflections or exams.

Want to know more?

Please get in touch with Rosina Preis via rosina.preis@eitmanufacturing.eu for further information.

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