Curriculum overview

Leadership & Organisational Behaviour | 9 days (3×3 days)

You will learn

• to explain the basics of behavior and the role of leadership in organizations.
• differentiate between different leadership styles.
• to analyze the behavior of employees and teams in organizations as well as of organizations.
• to develop starting points for change initiatives.
• to set clear priorities in your decision-making processes in order to influence your employees.
• to describe group processes and to design them.
• to define the development dynamics of organizations on a structural, processual and cultural level and to influence transformation processes through the methods learned.

Management & Technology Essentials | 15 days

In the Base Camp around the topics of “Management & Technology”, you will deepen your knowledge in the areas of “Finance, Accounting & Economics”, “Managing Technologies” and “Strategy & Marketing”.

Your key learnings in the area of “Finance, Accounting & Economics”

•  to explain the basic aspects of internal and external corporate accounting, to apply them independently in the practical working environment and to use them for business decisions.
• to solve practical financing and valuation problems by applying basic financial principles.
• discuss macroeconomic relationships and current economic policy measures, apply central economic theories and concepts, and analyze the consequences of individual decisions in a market economy context

Your key learnings in “Managing Technologies”

• the fundamental aspects of data science and technology management
• to select appropriate methods for data collection, apply suitable estimation procedures, and to analyze the results of a routine sample survey.
• describe basic concepts of probability and statistics and apply them to analyze simple data sets.
• assess the impact of big data on businesses and how the analysis of (big and heterogeneous) data can be used in your working environment
• understand the potential applications of new technologies from a management perspective
• present new technologies and assess what influence they have on your work environment and how they can be used in the respective context.
• present the basics of innovation processes on a company level, identify and apply important tools, models and methods of innovation management and develop innovation strategies.

Your key learnings in the area of “Marketing & Strategy”

• to discuss the core topics of marketing and consumer behavior and to apply them in practice to specific situations
• to create specific marketing analyses and strategic marketing plans
• to explain the complexity of global business processes in a dynamic and competitive environment.
• apply knowledge from various business disciplines, both individually and collectively to solve practical problems.
• learn how to strategically manage internationally operating companies using performance indicators and financial ratios.

Master Class Innovation, Digitalization & Entrepreneurship | 15 days

This Master Class offers specializations in various topics:  Entrepreneurial Leadership & Technology, Sources of Innovation, Innovation Marketing, Innovation Strategy & Business Development, Organizing Innovation, Innovation Growth & Funding Organizing Innovation.

Your key learnings in Entrepreneurial Leadership & Technology and Business Development

• to analyze and describe critical aspects of company formation as well as environmental influences and trends.
• to identify relevant decision factors for the implementation of start-up and innovation decisions in large international technology companies as well as in start-up companies on the basis of real case studies.
• to apply creative problem-solving techniques and manage ambiguity and complexity in a business context.
• to conduct potential analyses
• to develop global business plans
• to develop financing plans to secure the necessary venture capital for start-ups.

Your key learnings in Organizing Innovation

• to describe the advantages and disadvantages of different organizational architectures and to critically analyze organizational challenges of innovation processes.
• to define the interfaces of innovation processes to other core functions of business administration (e.g. strategy, marketing).
• to solve key organizational challenges to innovation using appropriate problem-solving skills, methods, and approaches.
• to structure ideas and presentations, and to research, analyze, and summarize relevant information in a meaningful way.
• to apply your teamwork skills
• to apply your problem and conflict resolution methods and strategies.

Your key learnings in Innovation Management

• to describe different market research approaches, different sources of innovation within and outside organizations, and different innovation strategies, and define the challenges of commercializing new technologies.
• to describe approaches for the successful introduction and diffusion of innovations and apply them in your work environment.
• to identify the main approaches and related methods for finding sources of innovation and their advantages and disadvantages.
• to generate and apply innovation-related knowledge.
• to evaluate yourcompany’s innovation strategy, propose improvements and become a proactive innovation promoter in your organization.
• to apply the central instruments and concepts of strategic innovation management.
• to analyze market situations and design appropriate go-to-market activities and marketing action plans.
• to conduct structured analyses and to summarize and present them

Insight: Negotiations | 6 days

You will learn the essentials of successful negotiation:

• develop an effective and appropriate mindset to conflict situations
• Structure the negotiation process
• apply concepts of strategy and tactics effectively
• handle difficult situations with confidence
• build solid business relationships and create future opportunities

Master’s thesis

In your Master’s thesis, you will work independently on a problem by applying scientific methods in a topic area of your own choice. In most cases, it is a question with practical relevance to your own working environment.